I was recently interviewed by The Experience Pros, a premiere small business radio talk show (reaching an estimated 250,000 business owners across 16 states). Below is a clip of my discussion about online advertising with Angel and Eric. Make sure to listen all the way to the end because I … [Read more...]
Sep
27
Can This Issue Tracking Software Change Your Business?
One of the hardest things to do when running your own business is staying organized. If you don’t have a process for this, you are likely to get swept away into meaningless (or unprofitable) tasks. Recently I have started using a cool issue tracking software called DoneDone and I thought you … [Read more...]
Aug
29
We’d Like To Welcome YICD To The Family!
We'd like to welcome our newest client, Your Import Car Doctor. Tim Wilson has been fixing cars in the Colorado Springs area since 1986 and we are very excited to be working with them. As their name indicates, they specialize in all types of import cars, but they'd be happy to work on any car you … [Read more...]
May
02
How To Harness Word of Mouth For High Returns: Customer Review Strategy
Let’s face it... Marketing messages coming from you only carry so much weight. No matter what you say about yourself your prospective customers will take it with a grain of salt. Yet nearly every business out there leans on tired old clichés like “Best Customer Service”, “Lowest … [Read more...]
May
02
How To Cut Through The Clutter: Website Traffic and Lead Generation
The first step to our 3 Prong Approach is... Traffic and Lead Generation As I am sure you know, you can throw a rock in the air and hit someone claiming to “get you to the top of Google”. The sad reality is that there are many many illegitimate businesses in the online marketing space. … [Read more...]
May
01
The Master Sales Man vs The Computer Geek: Who Sells More Cars?
Anyone who’s ever been successful at selling knows that the art of selling cars and quoting service takes years to master. The mind of a good salesman couldn’t be more different from that of a computer programmer. Yet most companies hire computer programmers to handle their internet … [Read more...]
Apr
18
Don’t Build A Mobile Website, Build A Responsive Website
Many of the questions I get these days is about mobile. Do I need an app? Do I need a separate website for iPhone, Android, iPad, Tablet etc? How should my mobile site differ from my regular site? What this all boils down to is… What is your mobile strategy? Fortunately there is now a … [Read more...]
