May
02

How To Harness Word of Mouth For High Returns: Customer Review Strategy

By | Strategy

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Let’s face it... Marketing messages coming from you only carry so much weight. No matter what you say about yourself your prospective customers will take it with a grain of salt. Yet nearly every business out there leans on tired old clichés like “Best Customer Service”, “Lowest … [Read more...]

Apr
18

Don’t Build A Mobile Website, Build A Responsive Website

By | Strategy

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Many of the questions I get these days is about mobile. Do I need an app? Do I need a separate website for iPhone, Android, iPad, Tablet etc? How should my mobile site differ from my regular site? What this all boils down to is… What is your mobile strategy? Fortunately there is now a … [Read more...]

Apr
13

How Much Meat Are You Leaving On The Bone? Auto Repair Referrals and Retention

By | slideshow, Strategy

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Online marketing for the auto industry is still in the very early stages. These days most dealers and auto shops have some sort of online strategy but have not thought about how to use the web for auto repair referrals and customer retention. Day after day they battle to attract new visitors to … [Read more...]

Apr
01

My “Three-Prong Approach” To Automotive Online Marketing

By | slideshow, Strategy

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Imagine this scenario… The phone rings. It’s someone claiming they can help with your marketing. They are touting some fancy new service, promising you the world. Imagine politely explaining that you have everything covered... but this time you REALLY MEAN IT. Our Three-Prong … [Read more...]

Mar
17

Mobile Websites For Car Repair? Learn Responsive Design

By | slideshow, Strategy

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This week I have been busy building a mobile friendly site for one of my clients. It was something they suggested and I was happy to oblige. On a whim I decided to look at their website analytics and see how many people are actually trying to view their current site on a mobile device. How many … [Read more...]