Many of the questions I get these days is about mobile.
Do I need an app? Do I need a separate website for iPhone, Android, iPad, Tablet etc? How should my mobile site differ from my regular site?
What this all boils down to is… What is your mobile strategy?
Fortunately there is now a very simple solution. It’s called “Responsive Design”. Responsive design is basically just a fancy way of saying that the website will automatically adjust itself to fit perfectly into whatever device it’s being viewed on.
Rather than having a site for iPhone, a site for iPad and a site for whatever else comes out, responsive design concentrates on building a site that will automatically look great on any emerging hardware or technology.
Lifesaving Mobile Checklist:
Clickable Phone Numbers – Let’s make it as easy as possible to get your phone ringing. That’s the beauty of the mobile world right? Make sure that when you click any phone number on your site from a mobile device you are immediately put on the line with your sales department. Hopefully it goes without saying that these phone numbers should be in very obvious locations on every page of the site (aka the top in large font and bold).
Intuitive Directions – Through the magic of google maps, it is now possible to give someone very detailed directions from where they are to your dealership or repair shop. With one click you can get your customer on their way to you. Don’t make them struggle to copy and paste this information etc… Get em in the door!
Reviews and Testimonials – Telling your clients that you are great doesn’t help much. Let your raving customers tell them for you. By having your great reviews easily visible and displayed in a believable way you can begin to gain trust and influence your prospects that you are the right choice for their auto needs.
Videos and Animation – This one gets screwed up all the time. Without getting too technical, most mobile devices use a different website browser than your computer and the software used to run mobile devices doesn’t display fancy animations and videos very well. There are now some VERY easy ways around this. Use them.
These are just a few of the basics, contact us today to learn about how easy it is to convert your current site into a magic mobile machine!
