This week I have been busy building a mobile friendly site for one of my clients. It was something they suggested and I was happy to oblige.
On a whim I decided to look at their website analytics and see how many people are actually trying to view their current site on a mobile device. How many people really are looking at mobile websites for car repair?
The statistics showed that nearly 1 in 5 people were accessing my client’s site via a mobile device. Here’s a screen shot:
The automotive industry (more than any other) cannot continue to ignore the fact that the world is looking for them on mobile devices.
Once we dug a little deeper with some customer surveys, we found that these mobile users were actually our ideal clients… They tended to be higher income, higher education and all around better customers.
So not only were we ignoring 1 out of 5, but we were probably ignoring some of the wealthiest visitors to our site.
- Responsive Design – A “Responsive” site differs from a “Mobile” in that it can “Respond” to whatever kind of device it is on. While a “Mobile” site may look good on a smart phone it might not look so good on an iPad and it surely won’t look good on an iPad in landscape mode (tilted sideways). A “Responsive” site is built to automatically adjust to any shape or size of the device. When you look at all the different smart phone sizes and off brand tablets it becomes impossible to build a site for each. So we build a “Responsive” website that can adjust to any size of device that exists now or may exist in the future.
- Click To Call – Many websites make it nearly impossible to call the shop. This defeats the whole function of your online marketing strategy. Why not make it as simple as possible for your customer to reach you. With “Click To Call” all they have to do is touch your phone number to be immediately connected with your sales associate.
- Google Map Directions – Make it easy for your customers to find you. Integrating your new responsive site with Google Maps will generate a custom set of directions from wherever they may be… directly to your doorstep. By immediately generating these directions with one simple click they don’t even have to think about it. They are already on their way to your shop!
- Mobile Friendly Videos – It’s no secret that people would prefer to watch a video rather than read about your services. Let’s make sure that your website can serve up these videos on any mobile device. Responsive design will allow your videos to show on your potential customers websites and a user friendly way that you have to interact with to fully appreciate.
This is especially crucial if you have great testimonial videos on your site.
Let’s start paying attention to all those wealthy potential clients.