Let’s face it… Marketing messages coming from you only carry so much weight. No matter what you say about yourself your prospective customers will take it with a grain of salt. Yet nearly every business out there leans on tired old clichés like “Best Customer Service”, “Lowest Prices” and “Satisfaction Guaranteed”.
I don’t want to point fingers because nearly every marketer is guilty of this at one time or another.
Often clients come to me frustrated by the fact that their “marketing” doesn’t seem to be working. When I take a look at what they have been doing I am met with vague claims such as “Best Prices In Town!” and “We’ve Got You Covered!”
Messages like these are often worse than no messages at all. They make prospective customers eyes glaze over with boredom and raise suspicions that your service writers might be equally vague and hard to deal with.
- Option 1) We can sweat and strain and try to reinvent the wheel with your marketing copy.
- Option 2) We can outsource this work FOR FREE to your customers.
There’s always a little bit of elbo grease that goes into a “marketing revamp” but the easiest and most effective way to get amazing, business building content for your website is to get your customers to write it for you.
No matter how hard you try, it’s very hard for a business owner to see their shop through the eyes of their prospective customers. Yet 99% of your future sales hinges on being able to do exactly that (at least better than most of your competitors). However, you know SO much about your business it can sometimes become very hard to understand what your customers true needs are. Incorrectly guessing what they need (or what they think they need) can lead to some painful experiences.
Using customer testimonials and reviews as the basis for your marketing messages makes sure that you are in lock step with your market. It also cuts out A TON of time. Time spent by most companies guessing what they think their customers wants to hear.
Conducting these interviews and surveys in an efficient way is no small task. It has taken us many years of practice to hone in on exactly who to ask and what to ask them. The methods you use to gather this information makes all the difference in the world. Even the way the you ask the questions can lead to vastly different results.
Tons of great reviews on your Google Plus Page, Yelp, City Search and other local directories. As you know, this builds tons of trust and always helps to “close the deal” when someone is shopping for your service. These reviews will also greatly benefit your natural, organic search traffic.